Portfolio
23 projects: websites, tracking, Ads campaigns and accessibility. For each one, the starting point, what was done, and the measured result.
Book a callAll projects
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Tracking · Tagging plan 3 platforms
Flow: Ticket purchase, to Code, no GTM, then Google Ads, Meta Ads, TikTok Ads.
0 duplicates
Clean attribution across 3 platforms
Source: Tagging plan delivered, recorded at the end of the engagement
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Tracking · Contact tracking Before Google Ads
Flow: WhatsApp, Form, Email, to Tagging, then Google Ads.
3
touchpoints tracked before the campaigns launched
Source: Tagging plan delivered to the client
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Report · Meta Ads 1 month
~10
appointments booked in one month
- per lead
- CAD 1.60
- budget
- $5 / day
Source: Meta Ads Manager and booked appointments, recorded at the end of the engagement
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Tracking · Multi-pixel YouCan store
Flow: YouCan store, to GTM · JavaScript (5 Meta pixels), then Brand 1, Brand 2, Brand 3, Brand 4, Brand 5.
5
brands, each tracked by its own pixel, with no audience overlap
Source: GTM configuration delivered to the client
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Google Ads restructure Revenue share
- Shopping Restructured
- Performance Max Restructured
- Search Negative keyword lists
- Brand Dedicated campaign
Revenue share
fees aligned with real performance
Source: Audit and restructure delivered (Google Ads Editor exports)
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Report · Meta Ads DRC + diaspora
3
diaspora countries targeted, on top of the DRC
- markets, two buying motivations
- 2
- consistent campaign structure
- 1
Source: Meta Ads strategy and setup delivered
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Tracking · Offline conversions FR / ZA expats
Flow: Meta / Google lead, to Make + GCLID, then Google Ads, Meta Ads.
€490,000
per unit: offline sales are fed back to the campaigns
Source: Offline conversions imported via Make and the GCLID
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Automation · Make My own channel
- TriggerMeta Ads form
- MakeScenario triggered
- NotionCRM record created
- EmailWelcome sent to the prospect
- AlertInternal notification
100%
of an acquisition channel I own
Source: Pipeline in production
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Report · Meta Ads Masterclass
1st channel
of scalable acquisition for a premium masterclass
- beauty therapists targeted
- B2B
- configured
- Pixel
Source: Live campaign, recorded during the engagement
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Tracking · Micro-conversions Dubai
Flow: Turboplus website, to Full tracking, then Google Ads.
UAE
every micro-conversion tracked, in a high-CPC market
Source: Google Ads campaigns and tracking delivered
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Tracking · Server-side tracking 11 months
Flow: Shopify store, to sGTM (Stape), then Google Ads, Meta CAPI.
3.2x
ROAS over the engagement
Source: Google Ads and Meta Ads, over the 11-month engagement
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Automation · Make 3 scenarios
- TriggerLead received
- MakeInternational number normalised
- NotionLead added to the CRM
- EmailTeam notified
- WhatsAppMessage sent (SendPulse)
< 2 min
between the lead and the WhatsApp notification
Source: 3 Make scenarios in production
