Bleau'Décor
A website, tracking and a local Google Ads campaign at €0.75 per lead
Talk about my project€0.75 / lead
- Website Custom front end
- Tracking GA4 and Meta Pixel
- Automation Make: every lead notified
- Google Ads Local campaign
€0.75
per lead on the Google Ads campaign
Source: Google Ads, recently launched campaign
Built a pure front-end website, set up tracking (GA4, Meta Pixel), a Make automation for lead notifications, and launched a local Google Ads campaign for Bleau'Décor — a painting, flooring and renovation company in Île-de-France.
€0.75 CPL on the newly launched Google Ads campaign
- Context
- Construction/Renovation · Île-de-France · Site + Tracking + Google Ads + GMB
- Services
- Tools
01 — The context
Bleau'Décor had no website, no tracking, and no structured online presence beyond Instagram and Facebook — its Google Business Profile existed but wasn't optimized.
02 — Before / after
| Before | After |
|---|---|
| No website at all | Website built in pure front-end code |
| No tracking in place | GA4 and Meta Pixel tracking deployed |
| Presence limited to Instagram/Facebook | Make automation for email notification on lead receipt |
| Existing but unoptimized GMB profile | Local Google Ads campaign launched |
03 — The result
Digital foundation built from scratch — site, tracking and automation — with a local Google Ads campaign off to a strong start at €0.75 per lead.
04 — My role
Growth partner.
05 — What I took away
Setting up tracking and automation before campaigns even launch ensures every lead generated from day one is measured and handled automatically.
