Boxing Bull UAE
Google Ads Shopping and Performance Max campaigns restructured
Talk about my project- Shopping Restructured
- Performance Max Restructured
- Search Negative keyword lists
- Brand Dedicated campaign
Revenue share
fees aligned with real performance
Source: Audit and restructure delivered (Google Ads Editor exports)
Full audit and restructuring of Google Ads campaigns — Shopping PMax Search Brand. Negative keyword lists built CSV exports ready for Google Ads Editor. Revenue-share model for full alignment on real performance.
Full Shopping/PMax/Search Brand restructure
- Context
- E-commerce · Dubai · EMS fitness equipment
- Services
- Tools
01 — The context
Campaigns had been running without structure for months — budget leaking on irrelevant queries PMax cannibalizing Search Brand Shopping with zero product segmentation. Result: degraded ROAS with no clear explanation.
02 — Before / after
| Before | After |
|---|---|
| Shopping without product segmentation | Shopping restructured with product segmentation |
| PMax conflicting with Search Brand | PMax isolated with brand exclusions |
| No negative keyword lists | Negative lists built and exported to CSV |
| Poor budget allocation · degraded ROAS | Google Ads Editor exports ready to import |
03 — The result
Audit delivered with prioritized action plan + CSV files for Google Ads Editor. Revenue-share model forces alignment on real performance — not vanity metrics.
04 — My role
Campaign manager under a revenue-share model — full audit followed by ongoing management of Shopping/PMax/Search campaigns.
05 — What I took away
Revenue-share aligns incentives, but requires full visibility into the client's margins from the brief onward — without it, alignment can't be proven.