Résidence Premium Mauritius
Premium real estate in Mauritius, offline conversions included
Talk about my projectFlow: Meta / Google lead, to Make + GCLID, then Google Ads, Meta Ads.
€490,000
per unit: offline sales are fed back to the campaigns
Source: Offline conversions imported via Make and the GCLID
Premium real estate campaign targeting French and South African expat buyers at €490k/unit. Navigating Meta SAC Housing + Google HEC regulatory constraints with offline conversion tracking via Make/GCLID.
SAC Housing configured · Offline conversions via GCLID
- Context
- Real estate · Mauritius · FR/ZA expats
- Services
- Tools
01 — The context
Premium launch with heavy legal constraints on both sides — Meta SAC Housing restricts targeting Google HEC limits audiences. Without mastering these rules campaigns get suspended before they even start.
02 — Before / after
| Before | After |
|---|---|
| No existing digital campaign | Meta Special Ad Category Housing activated |
| Housing regulatory constraints not mastered | Google Ads HEC policy compliant |
| No offline tracking of qualified leads | Offline conversion tracking via Make + GCLID |
| Expat geo targeting undefined | FR + ZA expat targeting validated and live |
03 — The result
Campaign compliant and in production. Offline tracking feeds qualified leads back as conversions into Google Ads — smart bidding optimized on real business data not just clicks.
04 — My role
Tracking and ad-compliance consultant — configured special ad categories and offline tracking via GCLID.
05 — What I took away
Anticipating Housing/HEC constraints before even creating the account avoids campaigns getting suspended mid-launch — worth checking systematically on premium real estate.