Bilendi & respondi
Seven years of multichannel acquisition for a European research group
Talk about my project
7 years
- Acquisition Multichannel
- Tracking Data-driven management
- Digital projects Coordinated
- International Several markets
~7
years of acquisition and tracking
Source: Head of acquisition and tracking, European market research group
Nearly 7 years as digital acquisition and tracking manager in a European market research group — multichannel strategies data-driven management coordination of digital projects for international clients across multiple markets.
7 years · Multichannel acquisition · International clients across Europe
- Context
- Data & Research · Paris · Multichannel digital acquisition
- Services
- Tools
01 — The context
Context: market research group with clients spread across multiple European markets. Acquisition had to be managed with rigor marketing KPIs aligned with business objectives and performance clearly communicated to diverse stakeholders.
02 — Before / after
| Before | After |
|---|---|
| Non-centralized acquisition strategies | Multichannel digital acquisition strategies defined and managed |
| Fragmented marketing reporting · no consolidated view | Conversion tracking and KPI monitoring systems implemented |
| Poorly structured decision-support processes | Structured reporting and marketing decision support |
| International coordination to be structured | Digital project coordination for international clients (Europe) |
03 — The result
Nearly 7 years of data-driven management in an international B2B environment — this is where the habit of measuring before optimizing was built along with aligning marketing metrics with real business objectives and structuring reporting to actually serve decisions.
04 — My role
Digital acquisition & tracking manager, salaried role — led a team and coordinated projects across multiple European markets.
05 — What I took away
Structuring reporting that actually serves decisions — not just numbers — is what separates useful marketing management from vanity reporting.
