Walldreamer
An e-commerce site built from scratch, then €1.5M+ in annual revenue managed through Ads
Talk about my project€1.5M+ / year
- Website Designed and launched
- Product pages Added and optimised
- Tracking and feeds Made reliable, GMC optimised
- Ads Google and Meta, ongoing
€1.5M+
in annual revenue managed
Source: The website's annual revenue, over the engagement
End-to-end support on building the site: research, design, UI/UX, features, developer management, launch, then adding and optimizing product pages. Then 2 years and 2 months on this high-volume PrestaShop e-commerce — managing Google Ads and Meta Ads campaigns, tracking reliability, GMC feed optimization and CRO on key pages. Annual revenue > €1.5M managed continuously.
Site designed and launched · Revenue > €1.5M/yr managed · E-commerce tracking made reliable · GMC optimized
- Context
- E-commerce · Paris · Panoramic wallpaper · Revenue > €1.5M/yr
- Services
- Tools
01 — The context
High-volume e-commerce with real performance stakes — every CPA point gained or lost translates directly to margin. Tracking had to be impeccable GMC feeds clean and campaigns continuously adjusted to hit targets.
02 — Before / after
| Before | After |
|---|---|
| E-commerce tracking to be made reliable on PrestaShop | E-commerce tracking made reliable via GTM · Google Ads · GA4 |
| Underoptimized GMC feeds · limited Shopping impressions | GMC product feeds optimized to maximize Shopping visibility |
| Campaigns without clear performance structure | Search and PMax campaigns structured and managed |
| No structured CRO analysis on key pages | CRO analysis and optimization (landing pages · collections · checkout) |
03 — The result
2 years of continuous management on €1.5M+/yr revenue — with reliable tracking as the backbone. The combination of clean tracking + active campaign management + CRO allowed performance targets to be sustained over time.
04 — My role
Led the site project (research, design, UI/UX, features, developers, launch, product pages), then ongoing acquisition and tracking lead — full Ads management, tracking reliability, and CRO over 2 years.
05 — What I took away
On a long-term mission, value comes from consistent CRO work as much as media management — the two are inseparable on a high-volume site.