Christina Cosmeceuticals
B2B leads who actually show up to the masterclasses
Talk about my project
30%+ attend
30%+
of prospects actually attend the masterclasses
- qualification form
- Conditional
- targeting, from the ground up
- Rebuilt
Source: Masterclass attendance tracking, set up with the client
Took over Meta Ads management from another freelancer for Christina Cosmeceuticals, whose masterclass campaigns had catastrophic CPA and unqualified prospects — built a conditional-logic form and advised on the client's broken Odoo tracking.
Over 30% of leads actually attend the masterclasses
- Context
- B2B · Medical aesthetics · Meta Ads campaign takeover
- Services
- Tools
01 — The context
The Meta Ads account was managed by another freelancer before the takeover — catastrophic CPA and unqualified leads on the B2B medical aesthetics masterclass campaigns.
02 — Before / after
| Before | After |
|---|---|
| Catastrophic CPA on the masterclass campaigns | Conditional-logic form to filter leads |
| Unqualified leads | Full targeting overhaul |
| Targeting needing a full overhaul | Advisory delivered on the broken Odoo tracking |
| Broken Odoo tracking, unflagged by the previous provider | Qualitative masterclass follow-up put in place |
03 — The result
Turnaround of a struggling account: conditional-logic form and a full targeting overhaul lifted actual masterclass attendance to over 30% of leads — on top of advisory delivered on the client's broken Odoo tracking, outside the original scope.
04 — My role
Media Buyer.
05 — What I took away
A catastrophic CPA isn't always a targeting problem — here, filtering for quality upstream via the form mattered more than re-optimizing audiences alone.
