Villa Yenma
Every contact tracked before Google Ads went live
Talk about my projectFlow: WhatsApp, Form, Email, to Tagging, then Google Ads.
3
touchpoints tracked before the campaigns launched
Source: Tagging plan delivered to the client
Full tagging setup for Villa Yenma, a B2C luxury villa rental business, to reliably track contact points (WhatsApp, form, email) ahead of the client's Google Ads campaigns.
Clean, operational tagging, ready for Google Ads campaigns
- Context
- Luxury villa rental · B2C · Full tagging
- Services
- Tools
01 — The context
Villa Yenma had zero tracking on its site — no way to know which contacts (WhatsApp, form, email) actually came from the Google Ads campaigns managed elsewhere.
02 — Before / after
| Before | After |
|---|---|
| No tracking on the site | Full tagging of contact points |
| WhatsApp contacts untracked | WhatsApp tracking configured |
| Form with no conversion tracking | Form tracked as a conversion |
| Email not linked to campaigns | Email integrated into the measurement setup |
03 — The result
Site tagged cleanly across all 3 contact channels — a reliable foundation delivered for the Google Ads campaigns run in parallel by the client.
04 — My role
Tracking consultant.
05 — What I took away
On a B2C site built around multi-channel contact, fixing tracking before campaigns launch avoids attributing results to the wrong channel.