CID.be
A first acquisition channel for a premium masterclass
Talk about my project1st channel
of scalable acquisition for a premium masterclass
- beauty therapists targeted
- B2B
- configured
- Pixel
Source: Live campaign, recorded during the engagement
Meta Ads campaign for a premium masterclass aimed at aesthetic professionals. Very precise B2B niche targeting — estheticians who invest in upskilling to attract premium clients.
Masterclass campaign live · Pixel configured · First scalable channel
- Context
- Training · Belgium · Aesthetic professionals
- Services
- Tools
01 — The context
Acquisition solely via word-of-mouth — capped and unscalable. The client had a solid offer but no digital system to reach the right professionals at the right moment.
02 — Before / after
| Before | After |
|---|---|
| Acquisition only via word-of-mouth | Meta Ads campaign targeting estheticians BE/FR |
| No active Meta Ads | Angle: training = premium clients |
| B2B niche profile hard to reach organically | Pixel + conversion events configured |
| No registration tracking | Creatives adapted to the target profile |
03 — The result
Active acquisition campaign for masterclass registrations with full tracking. The client now has a first scalable channel beyond word-of-mouth — and can measure every euro invested.
04 — My role
Meta Ads campaign manager — the client's first digital channel, built from zero to a fully operational pixel.
05 — What I took away
On a hard-to-target B2B niche, the creative angle often matters more than fine-tuning the targeting itself.
