Fastlane Rent a Car
Every lead notified on WhatsApp in under 2 minutes
Talk about my project- TriggerLead received
- MakeInternational number normalised
- NotionLead added to the CRM
- EmailTeam notified
- WhatsAppMessage sent (SendPulse)
< 2 min
between the lead and the WhatsApp notification
Source: 3 Make scenarios in production
3 parallel Make scenarios: lead received → Notion CRM + internal email + SendPulse WhatsApp. International phone number normalization Meta Business 24h window handling. Every lead notified in under 2 minutes.
3 Make scenarios live · WhatsApp notification < 2 min
- Context
- Car rental · Dubai · CRM automation
- Services
- Tools
01 — The context
Leads were falling through the cracks — email only no CRM manual follow-up impossible at scale. In Dubai car rental a 1-hour response delay can cost the booking. Speed is a direct competitive advantage.
02 — Before / after
| Before | After |
|---|---|
| Leads received by email only | Webhook → Router → 3 parallel Make branches |
| No centralized CRM | Notion CRM auto-populated |
| Response time > 1h on average | SendPulse WhatsApp < 2 min after submission |
| Non-normalized numbers · WhatsApp errors | Numbers normalized to international format |
03 — The result
Full automation pipeline in production — zero leads lost CRM auto-maintained team notified in real time. Response time dropped from >1h to <2 minutes with zero manual intervention.
04 — My role
Automation consultant — designed and deployed the Make scenarios, connected to the client's existing Notion CRM.
05 — What I took away
Normalizing international phone numbers upstream in the scenario prevents most silent failures on the WhatsApp Business API — an often underestimated detail.
