Spectrum Lab Montréal
Around ten appointments in a month, on $5 a day of Meta Ads
Talk about my projectCAD 1.60 / lead
~10
appointments booked in one month
- per lead
- CAD 1.60
- budget
- $5 / day
Source: Meta Ads Manager and booked appointments, recorded at the end of the engagement
Site build and low-budget Meta Ads for a DJ and music production school in Montreal. Challenge: maximize CPL on $5 CAD/day. Result: ~$1.60 CAD CPL and around ten appointments in one month — a ratio that demonstrates the scaling potential on this audience.
~$1.60 CAD CPL · Around ten appointments in 1 month · $5/day budget
- Context
- DJ training · Canada · Music production
- Services
- Tools
01 — The context
Very limited budget zero margin for error. The constraint demanded maximum precision on targeting and creatives — every dollar had to work. The goal was also to prove the concept before potentially scaling.
02 — Before / after
| Before | After |
|---|---|
| No paid digital advertising | Optimized low-budget Meta Ads campaign |
| 100% organic acquisition | ~$1.60 CAD CPL on $5/day |
| Slow · capped growth | Pixel installed · lead events tracked |
| No tracking of information requests | Refined targeting for Montreal music profile |
03 — The result
$1.60 CAD CPL at $5/day — a strong signal. The same structure multiplied by 5 or 10 should hold the ratio. Concept validated foundation ready to scale when budget allows.
04 — My role
Meta Ads campaign manager — optimized under a strict budget constraint ($5/day).
05 — What I took away
On a very small budget, there's zero room for creative error — one audience/creative pushed fully beats a split test that dilutes spend.