Full-Funnel Growth
Website, tracking and Google, Meta and TikTok Ads campaigns, by the same freelance consultant, from the first brief to the last report.
Talk about my projectThree providers means three versions of the truth.
When the website, the tracking and the campaigns are handled by three different providers, each one optimises its own part: the website looks good but is poorly tagged, the tracking reports conversions nobody checks, and the campaigns spend on incomplete data. At the first problem, everyone points at someone else.
With Full-Funnel Growth, the same person designs the website, sets up the tracking and runs the campaigns. The website is built from day one to be measured, the tracking to feed the campaigns, and the campaigns to bring visitors to a website ready to convert them. Few providers genuinely offer all three together.
Website, tracking and campaigns, designed together.
Accessible website, Google Analytics 4, Google Tag Manager, Search Console, Google Business Profile, Meta and TikTok pixels, Google, Meta and TikTok Ads campaigns, creative and optimisation.
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The website
Custom-built, fast, designed to convert. Technical SEO and GEO basics, Search Console and Google Business Profile included.
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The tracking
Google Analytics 4, Google Tag Manager, Meta and TikTok pixels, server-side tracking: reliable measurement of your real conversions.
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The campaigns
Google Ads, Meta Ads, TikTok Ads: the platforms that fit your project, with creative and ongoing optimisation.
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Accessibility
Included by default: the website is built accessible, to WCAG 2.2, from the first mock-up.
From the first brief to the first report, in a single schedule.
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Scoping
Together we define your goals, your audience, your ad budget and the right platforms.
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Website and tracking
New website or existing one: I build or take over the website and set up the tracking, in 2 to 8 weeks.
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Campaign launch
Ideally once the website is live and measured, where campaigns perform best. They can also start on your current website.
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Optimisation
I keep optimising on real data, with a monthly check-in, over 3 months minimum.
What people ask me most often.
How much does Full-Funnel Growth cost?
Every project is tailored: the price depends on the website, the ad platforms and your budget. The simplest way to find out is a 30-minute call.
What commitment should I expect?
Allow 2 to 8 weeks for the website and tracking, then 3 months minimum of campaigns — around 3.5 to 5 months in total. Campaigns need that much hindsight for the data to be reliable and the optimisations to pay off.
I already have a website: does the offer make sense?
Yes. We can start from your current website: I set up the tracking and we launch the campaigns. If a redesign is needed, we plan it; campaigns often perform best on a website designed to convert.
Which platforms will my campaigns run on?
The ones that fit your project: Google, Meta, TikTok, or a combination of the three. We choose them together during scoping, based on your audience and goals.
Will my website be accessibility-compliant?
It's built accessible, to WCAG 2.2. If you need to demonstrate formal compliance — with the European Accessibility Act or the French RGAA, for example — a separate audit can be carried out.
Can I start with just one service?
Yes: the website, Ads campaigns and accessibility are also available separately. Full-Funnel Growth is for when you want all three, designed together.
Other services.
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01
Website
Brochure site, e-commerce or service website: I build it fast, accessible and visible on Google from launch day, with SEO, GEO and Google Business Profile included.
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02
Ads
Google, Meta and TikTok Ads, run on server-side tracking that reports your real conversions — plus lead automation for your lead generation campaigns.
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03
Accessibility
Flash, full or cross accessibility audit against WCAG 2.2, RGAA, RAAM and RAWeb, the standards behind European Accessibility Act (EAA) compliance — a method I apply to enterprise websites (Michelin.fr, Volkswagen, Generali...) before bringing it to the scale of yours.