Ads campaigns
Freelance Google Ads, Meta Ads and TikTok Ads consultant: campaigns managed on your real conversions, so you know exactly what every amount you invest brings back.
Book a callA campaign is only as good as the tracking behind it.
Ad blockers, declined cookies, browsers that restrict tracking: some of your conversions never reach Google Ads, Meta or TikTok. The algorithms then optimise on incomplete data, and you make decisions based on the wrong numbers.
That's why I always start with tracking: clean tagging with Google Tag Manager and GA4, then server-side tracking that reports your real sales and real leads. Only then do we optimise the campaigns, on reliable data.
Campaigns, tracking and automation, all in one place.
Google Tag Manager, GA4, server-side tracking with Stape, Meta Conversions API, offline conversions, Make scenarios.
01Google Ads
Search, Shopping, Performance Max: campaigns structured around your goals, with an optimised Merchant Center feed for e-commerce.
02Meta Ads
Facebook and Instagram: targeting, creative and testing, with the pixel and the Conversions API so Meta learns from your real customers.
03TikTok Ads
Short video formats to reach your audience where it spends its time, with the TikTok pixel and Events API to measure real conversions.
04Tracking
Audit and rebuild of your tagging, GA4, server-side tracking, offline conversions (calls, appointments, in-store sales): reliable measurement, with no duplicates or phantom conversions. Also available on its own, without campaign management.
05Lead automation
For lead generation campaigns: every enquiry is centralised, qualified and tagged automatically, and you're notified within minutes, on WhatsApp for example. No enquiry gets lost between the form and your inbox.
What your budget could deliver, in a few numbers.
Enter your assumptions: the results update live. The starting values are examples, to adjust to your situation.
Measured campaigns, and what they brought in.
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Report · Meta Ads 2 courses
€3.40
per lead, CAP course
- CAP leads
- ~70
- Socle leads
- 45
Source: Meta Ads Manager, recorded at the end of the engagement
Campaign taken over. Around 70 leads for the CAP course, and a 22% lower cost per lead for the Socle course.
Lolympe Academy -
Report · Meta Ads Offline result
30%+
of prospects actually attend the masterclasses
- qualification form
- Conditional
- targeting, from the ground up
- Rebuilt
Source: Masterclass attendance tracking, set up with the client
Qualified leads. Over 30% of prospects actually attend the masterclasses.
Christina Cosmeceuticals -
Tracking · Tagging plan 3 platforms
Flow: Ticket purchase, to Code, no GTM, then Google Ads, Meta Ads, TikTok Ads.
0 duplicates
Clean attribution across 3 platforms
Source: Tagging plan delivered, recorded at the end of the engagement
Multi-platform tracking. Tagging plan deployed bug-free, reliable attribution across Google, Meta and TikTok Ads.
Kinky Boots — Ticketmaster -
Automation · Make 3 scenarios
- TriggerLead received
- MakeInternational number normalised
- NotionLead added to the CRM
- EmailTeam notified
- WhatsAppMessage sent (SendPulse)
< 2 min
between the lead and the WhatsApp notification
Source: 3 Make scenarios in production
Automated leads. 3 Make scenarios in production, every lead notified on WhatsApp in under 2 minutes.
Fastlane Rent a Car
From audit to optimisation, over three months minimum.
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Audit
I analyse your current ad accounts and tracking, to know what we're starting from.
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Tracking
I rebuild your measurement: tagging, GA4, server-side tracking.
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Launch
I structure and launch the campaigns, or take over yours.
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Optimisation
I keep optimising on real data, with a monthly check-in to adjust whatever needs adjusting.
What people ask me most often.
What ad budget should I plan for?
It depends on your industry, the platform and your goals. The calculator on this page gives you a first ballpark figure; we refine it together during the call, using your real numbers.
Do I own the ad accounts?
Yes. Your Google Ads, Meta and TikTok accounts, like your data, stay in your name: I work in them with manager access.
Is there a minimum commitment?
Yes, 3 months minimum. In the first month, the accounts are still in their testing and learning phase: that much hindsight is needed for the data to be reliable and the optimisations to pay off.
How do I follow the results?
With a Looker Studio dashboard or a PDF report, whichever you prefer, and a monthly check-in to review results and decide on adjustments.
I already run my own campaigns: can you just fix the tracking?
Yes. The tracking audit and rebuild can be done on its own, before or without campaign management.
Other services.
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01
Website
Brochure site, e-commerce or service website: I build it fast, accessible and visible on Google from launch day, with SEO, GEO and Google Business Profile included.
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03
Accessibility
Flash, full or cross accessibility audit against WCAG 2.2, RGAA, RAAM and RAWeb, the standards behind European Accessibility Act (EAA) compliance — a method I apply to enterprise websites (Michelin.fr, Volkswagen, Generali...) before bringing it to the scale of yours.
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04
Full-Funnel Growth
Accessible website, tracking and Ads, handled by the same person from the first brief to the last report. Few providers genuinely offer all three together.