Sea Kayak Adventures
A website rebuilt in 2 weeks, and 75% more enquiries
Talk about my project+75% enquiries
96 /100 for accessibility
/100 for accessibility
- performance
- 91
- SEO
- 100
Source: Google PageSpeed Insights, kayakmauritius.com, desktop version
Full site rebuild (outdated, under 60% on Google web speed metrics), optimization of an 80%-empty Google Business Profile, SEO, GEO and accessibility work for Sea Kayak Adventures.
90%+ Google score · 95% accessibility · GMB top 3 on the main keyword · +75% site contacts · +90 GMB interactions · all within 2 weeks
- Context
- Tourism · Mauritius · Site rebuild + GMB + SEO/GEO + Accessibility
- Services
- Tools
01 — The context
The existing site was off-theme, riddled with 404 links and redirects to the homepage, with barely readable text, inconsistent fonts and no visual identity. No tagging, no GA4, and contact details weren't even clickable (tel:, mailto:). The Google Business Profile existed but was 80% empty.
02 — Before / after
| Before | After |
|---|---|
| Site under 60% on all Google web speed metrics | New site scoring 90%+ on Google |
| 404 links and generic redirects | Site 95% accessible |
| No tagging or GA4 at all | Tagging and GA4 deployed |
| Existing GMB profile 80% empty | GMB profile fully optimized |
03 — The result
Rebuild delivered in 2 weeks: Google score up from under 60% to 90%+, site 95% accessible, GMB profile ranking top 3 on the main keyword with 1.56K impressions and +90 interactions, and +75% site contact conversions.
04 — My role
Growth partner.
05 — What I took away
A starting point this degraded (sub-60% score, 80%-empty GMB) shows a poorly maintained site holds back organic acquisition and direct conversion equally — the two need to be worked together, not in silos.
