GR AdLab — Own Acquisition
My own acquisition channel, from ads to CRM
Talk about my project- TriggerMeta Ads form
- MakeScenario triggered
- NotionCRM record created
- EmailWelcome sent to the prospect
- AlertInternal notification
100%
of an acquisition channel I own
Source: Pipeline in production
Meta Ads + PAS framework landing page + Make automation for its own tracking audit service. Full pipeline in production: lead form → Notion CRM + welcome email + internal notification. 100% owned acquisition channel.
Full acquisition pipeline live · 100% owned channel
- Context
- B2B · France + Dubai · Tracking services
- Services
- Tools
01 — The context
Full dependence on third-party platforms for acquisition. Goal: test its own funnel before selling it to clients. Chosen angle: broken tracking pain = wasted ad spend.
02 — Before / after
| Before | After |
|---|---|
| Acquisition only via third-party platforms | Landing page v4 (PAS framework · dark aesthetic) |
| No own landing page | Meta Ads targeting France + Dubai live |
| No automated pipeline | Make: webhook → Notion + automated email |
| Full dependence on platform algorithms | 100% owned channel · platform-independent |
03 — The result
Proprietary funnel live — algorithm independence leads centralized in Notion automated nurturing from submission. The funnel also serves as a live demo for prospects.
04 — My role
Internal project — designed and ran GR AdLab's own acquisition funnel (landing page, Ads, automation).
05 — What I took away
Testing the funnel on the business itself before selling it to clients surfaced friction points no client brief would have revealed.