Inspector Médor
A GTM and SEO audit delivered with a prioritised roadmap
Talk about my project
- GTM audit Current state
- SEO audit Current state
- Roadmap Prioritised
- Effort Estimated per action
a prioritised deliverable, action by action
Source: Audit delivered to the client
GTM and SEO audit for a canine bedbug detection company. Structured deliverable in branded PDF — full diagnostic with prioritized roadmap and estimated effort per action.
GTM + SEO audit · Branded and prioritized PDF deliverable
- Context
- Services · France · Canine bedbug detection
- Services
- Tools
01 — The context
Zero visibility into the site — untracked incoming calls untracked forms unreliable GA4. Without data impossible to know which marketing actions had real impact.
02 — Before / after
| Before | After |
|---|---|
| GTM empty or misconfigured | Full GTM audit with prioritized recommendations |
| No form / call tracking | Tagging plan defined (forms · clicks · scroll) |
| On-page SEO not audited | Structured on-page SEO audit |
| No data to prioritize actions | Branded PDF audit with clear roadmap |
03 — The result
Full PDF deliverable handed to the client — tracking + SEO roadmap with priorities and estimated effort. The client leaves with a clear picture of what needs doing in what order and with what expected impact.
04 — My role
Independent auditor — delivered a structured PDF with a prioritized roadmap, implementation not included in scope.
05 — What I took away
Prioritizing by effort/impact in the PDF (rather than a flat list) helps a non-technical client know where to start without needing it explained verbally.